05.02.2013 | ||||
New Demonstration Project on Marketing Strategy for the City of Kryvyi Rih and Instruments for its Implementation | ||||
The objective of the project, initiated with MLED support, is to develop a toolkit for creating a positive investment image of the city that attracts domestic and foreign investors that will generate new, productive enterprises generating jobs for Kryvyi Rih citizens. The project's main tasks include: - Develop a marketing strategy for the city; - Develop and promote a brand for the city – improving its image and raising its investment appeal; - Develop targeted investment profiles that will generate opportunities for the city. The project will be carried out between February and December 2013. A newly established communal nonprofit enterprisee "City Development Institute" will assist in achieving positive results of the demonstration project. |
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