Effective positioning of Kryvyi Rih – both nationally and internationally – will require building positive perceptions of the city, based on strong visual symbol of the area, and advertising it to potential partners and investors.

The objective of the project, initiated with MLED support, is to develop a toolkit for creating a positive investment image of the city that attracts domestic and foreign investors that will generate new, productive enterprises generating jobs for Kryvyi Rih citizens.

The project's main tasks include:

- Develop a marketing strategy for the city;

- Develop and promote a brand for the city – improving its image and raising its investment appeal;

- Develop targeted investment profiles that will generate opportunities for the city.

The project will be carried out between February and December 2013.

A newly established communal nonprofit enterprisee "City Development Institute" will assist in achieving positive results of the demonstration project.